Bleaching, fragrant and lathering agents added in mainstream cleaning products are acidifying the water bodies. The chemicals have a negative impact via constant contact to our skin. Frothing rivers and lakes are a result of these products we use. While pollution from industrial effluents may not be in our control, we can opt out of our contribution to this pollution via our domestic effluents from laundry, detergents, dish washing, floor cleaning etc. It starts in our home with the cleaning products we use.